Projects


Building the Commercial System Behind a New Product
Building the Commercial System Behind a New Product

There is a version of go to market strategy where the product is finished. The specifications are locked, the photography is done, the pricing is…

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Illustrated fantasy characters standing before a glowing golden circle, representing the Project Archotype mythic science fiction IP
Project Archøtype

Visit Project Archøtype Project Archøtype started as a comic idea in 1999 - an early attempt at original IP development that got shelved, then came…

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Dark modern trade show booth with warm interior lighting, representing trade show systems and experience design
Trade Show Systems and Experience Design

This project started with a trade show experience design model that had worked for a long time, until it clearly stopped being enough. Trade show…

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Silhouetted figures working alongside flowing fabric-like forms, representing the graphics department rebuild
Graphics Department Rebuild

This project was bigger than fixing a creative workflow. It was about taking a department that had become reactive, unclear, and financially unhealthy, then rebuilding…

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Stacked website interface mockups in purple and blue tones, representing the website growth and content engine project
Website Growth and Content Engine

This project was not about making a website prettier. A content strategy for website growth is not about publishing more. It is about building a…

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